Category: Stronger Together

  • Pink on the Green: Small Gestures, Big Impact

    Pink on the Green: Small Gestures, Big Impact

    Amid the turning colors of fall, a single pink golf ball stands out against the green — a simple reminder that small gestures can carry big meaning. During Breast Cancer Awareness Month, color becomes more than decoration; it becomes a signal of connection and courage. In the same way that a bright mark on the course catches the eye, acts of awareness — even the smallest — invite others to pause, notice, and care.

    Awareness has always been about more than information. It’s about presence. In business and in life, awareness keeps us aligned with what matters most — people, purpose, and progress. It helps us see beyond the immediate task and stay attuned to the moments that build trust, empathy, and momentum. Even when awareness campaigns fade from headlines, their message endures: progress depends on attention, and attention begins with noticing.

    This season’s changes remind us that courage often lives quietly — in color, in visibility, and in the willingness to adapt. Like autumn’s shift, awareness calls for reflection and renewal. It’s not about perfection or grand gestures, but about staying visible and intentional through every transition.

    Awareness isn’t a campaign; it’s a mindset. Whether in community, on the course, or within an organization, the act of noticing — and choosing to act — continues to create impact. Sometimes, the brightest color on the green simply reminds us that even the smallest efforts can lead to meaningful change.

  • Creative Advertising, Community, and Collaboration

    Creative Advertising, Community, and Collaboration

    RWIC doesn’t usually advertise on billboards. Instead, this season our branding was printed on a horse — an unconventional and eye-catching form of advertising at local equestrian competitions. It might sound playful, but it reflects something deeper: how creative advertising, community engagement, and collaboration can all intersect to create shared value.

    Community Engagement

    Equestrian events rely on more than just riders and horses. They bring together organizers, families, trainers, and local businesses. Sponsorship helps make these events possible, ensuring individual rider-and-horse teams can participate. In turn, those teams strengthen the event itself, drawing in more competitors and more community involvement.

    Creative Advertising

    A logo on a horse isn’t traditional marketing, but it works. Hundreds of region specific attendees see it — from professionals and business owners to community leaders. It sparks conversations and connects RWIC core values like support, perseverance, and partnership.

    Mutual Benefit

    The real strength lies in how everyone benefits:

    • The advertiser gains visibility.
    • Rider-and-horse teams receive support to reach competition goals.
    • The event thrives because more participants can attend.
    • Even transportation becomes more efficient: a full trailer is more cost-effective than a partial one — just as in logistics, where LTL and FTL freight are most cost effective when resources are optimized.

    It’s a cycle of support, where each contribution strengthens the next.

    A Parallel in Client Work

    This principle plays out in RWIC’s consulting projects too. Recently, a client recognized our role in a high-stakes project with a small thank-you gift. A thoughtful gesture, but what stood out most was the reminder that success comes from teamwork. Multiple RWIC team members provided operational support and business/technology alignment, while the client brought situational expertise and their staff executed with commitment. Like the horse show, each role mattered, and the outcome depended on collaboration.

    Creative advertising, community sponsorship, and collaborative consulting may seem like different worlds, but the underlying lesson is the same: when effort aligns with opportunity, everyone benefits. Whether it’s in the show ring or in a cross-border warehouse, RWIC is proud to champion that approach — building systems of support where success carries farther than any one of us could take it alone.

  • Becoming a Team of Problem Solvers

    Becoming a Team of Problem Solvers

    One month into full operations, and something subtle but powerful has happened.

    From moving product to moving purpose. The team that once asked, “What do I do next?” now asks, “What’s the real issue here—and how can we solve it?”

    This transition isn’t just about gaining speed or accuracy. It’s about moving from choreography to instinct. The crew of the latest warehouse distribution center that I’ve been working with since launch earlier this year, is doing so much more than receiving, picking, and packing. They’re diagnosing. They’re adjusting in real time. They’re making independent decisions that align with customer needs and operational flow.

    And when something goes wrong, it’s no longer a crisis—it’s a challenge they know they can beat.

    In technology, we talk a lot about agile teams, adaptive systems, and continuous improvement. But here on the warehouse floor, I’m seeing it live—without buzzwords. People are learning to rely on each other, to escalate less, and to act with more confidence. That flattening learning curve isn’t just an ops milestone—it’s a signal that we’ve built something durable.

    There’s still a long way to go. But today, I’m proud of how far we’ve come—not because the team is hitting their shipping windows, but because together we’re building a track record of solving, adapting, and winning the long game.