Category: Built from Scratch

Driving past this steel skeleton rising beside a new operation I had the privilege of helping bring to life—nothing more than a pile of dirt just a few weeks ago—I’m reminded how much ground is covered between an idea and a fully operational facility.

The warehouse we just launched now has product moving, people hired, systems running, and clients being served. A short time ago, it was also just concrete, scaffolding, and permits. Today, that same site is loading its first shipments. The trailer in this photo carried out the first wave of product earlier this week.

This launch isn’t just symbolic—it marks a successful pre-production validation with a prestigious automotive manufacturer, allowing their operations to officially go live from the new site. While I can’t name them directly, I can say that working with clients of this caliber requires precision, resilience, and an approach that balances urgency with discipline. The stakes are high. The room for error is low.

Building something from scratch—whether it’s a warehouse, a system, or a service model—demands more than blueprints and ambition. It calls for planning under pressure, experienced execution, and the ability to make smart decisions at speed. Once you’re live, it doesn’t stop. Business and technology alike evolve through a rhythm of forging ahead, circling back, refining, then forging further.

The weeks ahead will bring continued ramp-up to full capacity, and as always, immediate iteration and improvement. That’s how lasting solutions are built. Not with shortcuts—but with intention, experience, and a drive to deliver better, faster, smarter.

At RWIC, this is the work I love—building things that last, beside teams who care.

Like most of the projects I take on, this website didn’t begin with a fully-formed blueprint — just a clear goal and a long list of decisions to make. Consider this space a work in progress: a digital reflection of the projects, people, and challenges I work through every day.

One of those projects is a new 103,000+ sq ft facility in Laredo, Texas, launching in May 2025. I’ve been leading the setup of warehouse operations and infrastructure from the ground up since late last summer. Like this site, it all began with an idea — long before concrete was poured — and a long list of unknowns to work through.

Whether I’m designing a warehouse or a homepage, the same principles apply: start with clarity, adapt as you go, and build something that works in the real world.

There’s more to come — stories from the field, lessons learned, and updates as the work evolves. For now, thanks for stopping by.