Like most of the projects I take on, this website didn’t begin with a fully-formed blueprint — just a clear goal and a long list of decisions to make. Consider this space a work in progress: a digital reflection of the projects, people, and challenges I work through every day.
One of those projects is a new 103,000+ sq ft facility in Laredo, Texas, launching in May 2025. I’ve been leading the setup of warehouse operations and infrastructure from the ground up since late last summer. Like this site, it all began with an idea — long before concrete was poured — and a long list of unknowns to work through.
Whether I’m designing a warehouse or a homepage, the same principles apply: start with clarity, adapt as you go, and build something that works in the real world.
There’s more to come — stories from the field, lessons learned, and updates as the work evolves. For now, thanks for stopping by.
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